Well good morning and welcome to my new class. I call it “Fry Your Brain Before Your Morning Coffee 101″. Feel free to fire up your popcorn machines and get comfee, we’re going to be here for awhile.
No doubt you guys have heard of Google Page Rank and Alexa Rankings? If you’re interested in sponsored posting, or earning some of that elusive spare cash on the web, you probably have heard about it, and if you don’t know about it, here are some helpful pointers that I’ve been researching for my own benefit - and heck I like to share this stuff, so that everybody benefits.
Okay…here goes.
Google Page Rank Explained
- Google gives pages a ranking based on their importance.
- They judge this importance, by how many inbound links your site has.
- Your quality of inbound links, is judged by how important the site is that links to you. In other words, if someone with a high page rank links to you, it’s rated better than if someone with a newer unranked blog links to you - although both of these count in your favour.
Why is Google Page Rank important?
When you have a high page rank, you get better paying sponsored posting opportunities. As well as many more sponsored posting opportunities in general. Naturally, advertisers want their products or websites promoted by someone who has some influence, staying power, or pull, or whatever you want to call it.
The thing is that at the moment, people have their knickers in a twist, because Google has swept across the board lowering the page rankings of pages who do a lot of sponsored posting, feeling that people are purchasing links, purely to make their pages rank higher. Now if Google were the ‘god’ of the internet, no one would mind. But since they’re not, people are upset that suddenly their sites are ranked much lower than before, purely because they’re choosing to earn some money - outside of the Adsense programme, which is of course, owned by Google. Hmmpf.
As an example of just how silly this is, my site is consistently ranked as a 2/10 or sometimes 0/10 depending on googles’ mood. ThePioneerWoman, is a mere 3/10. How crazy is *that*? Purely because she chooses not to use google advertising. Her site elicits TENS OF THOUSANDS of comments a day, and yet she only ranks 1 (or three depending on googles mood) slot above mine.
Anyway, regardless of how we feel about it, we all covet high page rank, for the sake of the coin. (Think Cuba Gooding Jr in Jerry MacGuire and pronounce that ‘KWAAN’.
How Can You Tell What Your Google Page Rank is?
Well thanks for asking! You install some code onto your blog which *I* can give you. How nice am I!? Just drop me a comment on this post and I’ll email it to you. It will show you your Google Page Rank, and Alexa Ranking, *and* the number of inbound links that your site has.
So What is An Alexa Ranking Then?
Well to be honest, I’m not entirely sure, but you can check out the wiki article on Alexa here. All I know is it’s important and the smaller your number - they higher you’re ranked. Both of my blogs started out around the 7 million mark. I made it my goal to get into the top 2 million. When I got there, my goal became the top million. Right now Drovers Run is at 545 416 and MacNessa is at 651 660 and my goal is to get both into the top 100 000. If I can do that, I’ll be styling.
What it basically means is that the lower your number, the higher the number of people are surfing your site, who are running the Alexa Toolbar. Now traditionally people who run the toolbar, are webmasters, programmers, internet specialists and so on. People who’s existence is considered important to the internet and it’s continued existence.
Thus, if they’re surfing your site, it must be chock full of stuff that’s pivotal to the continued existence of the internet (how fried is your brain right now?), and therefor your ranking goes up.
How Can You Monitor Your Alexa Ranking?
The answer to that is really simple! You install the ‘Alexa Toolbar’ into your web browser.
You can find the Firefox Plugin Here.
You can find the IE Plugin Here. But seriously if you’re using IE, then please go outside RIGHT NOW and beat yourself over the head with a stick.
The toolbar has other redeeming qualities, and that is it automatically shows you sites similar to yours across the top of your browser, so if you log into say, Flickr, it will show you other photo sharing sites that you might be interested in. A cool feature, that I use often.
So that’s it for today folks, I hope that this has helped you to understand what these terms are that are bandied about on the net. If you’ve found this article helpful, feel free to link to it - remember you’ll be helping my rankings improve and I will be forever grateful.
Also if you don’t want to go trawling around on the net looking for that code to install in your template to monitor your page rank, alexa rank and inbound links, leave me a comment (thereby creating an inbound link to yourself) and I will be happy to email the code to you, free of charge.
Also, here is a link to a site that offers you a FREE SEO REPORT (SEO stands for search engine optimization) which will help you in your quest to improve your rankings.
In the upcoming week, I’ll be posting more on this subject, but specifically how to improve these rankings, and we can rate how useful this info is okay?
Cheers!
